The Problem

Pfizer is a premier innovative biopharmaceutical company, discovering, developing and providing medicines, vaccines and consumer healthcare products. They turned to Amplify when they were looking for interactive internal communications engagement to help raise awareness of new promotions. The activation had to link to the brands’ message of ‘protect yourself’.

Our Solution

With the 2018 World Cup just around the corner, Amplify crafted a concept based on the event. We developed an interactive floor football game, where the user had to protect their goal. Employees invited their friends and family to play the game and protect themselves.

The Result

The interactive floor football game was a great success with staff and their friends and family. The fun activation helped to raise awareness and educate the users on the new marketing campaign. As a result of the interactive internal communications engagement game, created by Amplify, Pfizer’s ‘Protect Yourself’ campaign was a great success due to the fact the internal employees fully supported and understood the initiative.

Happy Client

Engaged & Motivated Workforce

Increased Awareness

Improved Campaign Results



The interactive floor that Amplify designed and installed for our staff really helped us gain awareness of our campaign in a fun and engaging way.

HR Manager – EMEA

Get in touch to bring your products to life with our interactive LED floor, the perfect solution for product launches, events and exhibitions

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