The Problem

The organisers of the HR Tech MENA Summit wanted to create a digitally enhanced experience for its visitors at the Versace Hotel in Dubai. Amplify was the selected marketing agency to partner with the HR Tech MENA Summit event. We were tasked with exhibiting at the event, as well as, designing and implementing the promotional digital technology.

Our Solution

Amplify attended the event in collaboration with HR Tech and showcased the latest internal communication technology. This included demonstrations of our partner, Appspace’s solutions, who specialise in digital signage technology. Amplify showcased the digital ability businesses can adopt with an interactive dashboard that displayed corporate communications content such as schedules, announcements, news and human resources information.
Amplify also designed the 3D animations used on the LED screens during the speeches, lectures, and seminars throughout the event. In addition, we also installed an interactive floor projection cube at the main entrance of the event to welcome and amaze visitors. We even created a hologram box showing the event logo.

The Result

Amplify were able to promote the event and Amplify’s internal communication technology to over 150 top HR & IT Leaders from across the GCC including the Government, semi-Government and Private Organisations. Not only did this generate brand awareness and leads for Amplify, but it also enabled the event to promote digitisation and modernisation within the HR and business fields.

Happy Client

Over 50 Stand Visitors

Stand Out from the Crowd

Engaged Audience



It was great to have Amplify as a partner at the HR Tech MENA Summit. They produced incredible content using interactive technology that really helped bring our event to life and make it memorable for our visitors.

HR Tech Organiser

Get in touch to find out how you can use Amplify’s interactive floor cube or interactive presentations for your next brand event.

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