The Problem

Edgewell has a global portfolio of 25 brands in over 50 countries. In 2016, the Edgewell had the product launch of its flagship suncream brands into the Middle Eastern markets; Banana Boat and Hawaiian Tropic.

The Aim? To adapt Hawaiian Tropic USA packaging design for the Middle East market, showing clear value proposition in English and Arabic languages, without damaging affecting the brand guidelines. 

Our Solution

Amplify had a short turn around period to ensure that the packaging design and artworks had been adapted correctly and be 100% correct for print and production ready for the product launch.

The Amplify design team set up the artwork for print and production, as well as laying the leaflet and instructions for use.

Amplify designed and implemented all of the point of sale for product launch which delivered high impact displays and provided innovative use of materials and substrates.

The Result

Amplify successfully exceeded the client’s expectations and they were thrilled with the results. Hawaiian Tropic loved the results so much that they commissioned Amplify with future brand work. Amplify were tasked with creating marketing campaigns across the MENA region.

Happy Client

Long Term Contract Partnership

Market Penetration

Increased Sales



The Amplify team delivered a fast and professional job, executing the project exactly on brief and budget. We continue to work with Amplify marketing agency on all of our brands.

Zain Sheikh – Brand Manager

Do you have a packaging or adaption project? Amplify have an experienced team of packaging designers who have completed projects for some of the biggest brands in the world. Get in touch today!

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