Compare the best ways to boost your Digital Marketing

Digital marketing relies on a successful strategy that includes a range of methods to suit your budget, business and target audience.

When it comes to choosing the right channels it can feel like a minefield. It’s important to have a basic understanding of the methods and how they can benefit your brand or business. This blog will give you an insight into popular digital marketing channels available including SEO, SEM and PPC.

Websites and Search engine optimization (SEO).

SEO should appear at the top of your strategy and should be the first thing to consider as part of your digital marketing plan. Many companies promise that they can ‘guarantee’ you results when it comes to 1st page on major search engines like Google, Bing, Yahoo. However this is very hard to achieve if key principles are not integrated into the design and site map at the build stage of your website.

By ensuring your website is fully optimised will help you to stay ahead of your competitors and drive traffic to your website. Increasing your search engine visability is something that can be done over time so that more people will visit your site. Some simple things to increase your SEO includes optimizing all of your images, using meta titles, integrating your social media channels and structure URL’s.

Search engine marketing (SEM)

This form of digital marketing involves promoting your website to increase in search engine results pages e.g. Google, through paid advertising.

Pay per click

PPC is another form of paid digital advertising. Essentially it’s a way of buying visits to your site using a clickable advert, rather than growing visits organically. Search engine advertising is one of the most popular forms of PPC. This method relies on the use of keywords, together with good website content that will engage consumers to click on your links and visit your site. You can set your own budgets and turn the advertising on and off whenever needed. Therefore a great option if you’re looking to test different channels and budgets.

“Marketers continue to spend heavily on online advertising. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets”.

If you require support with your digital marketing campaigns or would like some more information on how Amplify can promote your brand via digital touch-points, contact us via info@amplify360.co.uk

Amplify Creative Marketing Agency wins FoodCo Holdings Contract

After many months of presentations and meetings we are delighted to officially announce our latest partnership with Food Co Holdings as part of their Business Development Project – Branding and Marketing.

“Agencies were shortlisted for the final round of meetings to discuss proposals and Foodco Holding CEO formed a committee to study all final proposals thoroughly to make the decision.

Selection criteria focused at the following:

  1. Proved track record with success stories in the FMCG industry
  2. Agency team with required expertise on a strategic, technical and operational level
  3. Financial investment required

Committee members were:

CEO, Chief Financial Officer, Business Development Manager, Subsidiaries General Managers, Marketing Manager

The project was awarded to Amplify Marketing Agency FZLLC due to great and intensive experience in FMCG industry with many success stories to tell. Amplify has the required expertise onboard and financial investment was competitive too”

Reema, Marketing Manager

Food Co Holding

The scope of the project for the first year includes:

  • Market Research
  • Marketing Strategy across Trade, Retail & Category management
  • Pricing Strategy & Positioning
  • Annual Marketing Plans with Monthly Activities for BTL, ATL & TTL
  • Branding including Brand Model Development, Architecture & Portfolio Development, Naming Strategy, Brand Guidelines
  • Project Management of all third party contractors and suppliers, working on all activations, executions, production and printing

We are looking forward to sharing some case studies and further information on the project in the coming months – it’s definitely worth looking out for.

In the meantime if you have any marketing needs whether small or large scale – we would love to hear from you!

 

 

 

Strategic Marketing Plan for Small Business’s

The Agency has been inundated with enquiries from a range of different companies in the UAE requiring support with their marketing strategy and marketing planning. We have found the process is much easier once our clients gain a full understanding of the different aspects of marketing services that are available to them. Following this we are able to work with our clients in partnership to identify which marketing areas would best suit their products / services.

So if we take everything back to basics, what is Marketing?

Marketing is a way for companies to communicate their products, services or brands to customers to encourage promotion or sales.

The Marketing Process

Firstly to start the marketing process and create a good marketing strategy, you need to consider the target audience. We support our clients by analysing their market and gaining further knowledge and understanding of their customer’s behaviour. Once we have this information we can then work with the client to assess which types of marketing would suit their requirements.
It can seem quite confusing as there are hundreds of different types of marketing to choose from, more traditional means of communicating with the desired audience through billboard or radio advertising through to more modern forms of marketing via digital forms like social media and smart phones. By using a mixture of both, businesses are able to target the consumer in a more precise and personalised way. Amplify is not only able to provide our clients with the traditional style of a marketing and advertising but also full digital aspects via our digital department. This enables us to provide our clients with full 360 marketing services and plans.

At Amplify we are able to support you with the full marketing planning process and dependent on your requirements create as basic or in-depth plan for your business. We can focus on a specific product or service or look at the company as a whole to create a full marketing strategy to suit your needs and budget.

So what is a Strategic Marketing Plan?

The content of a marketing strategy focuses on the total marketing environment and its impacts on a company, product or service. In particular it will reflect an in depth understanding on what other competition there is and also the target audience. It’s important to have one of these in place before considering anything else, as this will be the foundation to build your long term marketing campaign.

A marketing strategy differs from a marketing tactic in that a strategy will look at long term marketing where as a tactic will just focus on short term. For instance, sending out an e-shot would be tactical, but changing the pricing, or promotional elements would be considered a strategic change.

Over the coming weeks we will be sharing further information on marketing topics as well as usual tips on how we could support your business, in the meantime if you need any further information or would like to speak to us regarding your marketing strategy or any marketing needs…get in touch!

What are the Key Benefits of a Marketing Plan?

A Strategic Marketing Plan keeps your company marketing efforts consistent with the business goals and objectives

An in-depth marketing plan will help your company determine what jobs need to be done and what should be ignored. This will keep your team focused on work that matters—work that enables your company’s goals and objectives to be achieved

A plan keeps your marketing efforts proactive

There’s always new technology, new marketing platforms or a new opportunity which we are always keen to respond to. When you’re constantly reacting to outside forces you’re not in control. So rather than being pushed and pulled in all directions, a plan will protect your business against that trap. A plan will detail your strategies, it will create the path to achieve those strategies and will define the things you need to do to win.

A sound plan makes it easy to evaluate new opportunities

The world around us is always changing so we can assume that new opportunities will present themselves from time to time. It might be a new way of advertising or as big as a new market opening. How do you know if these opportunities are good for you? A plan will prove priceless in these circumstances as it will give you the criteria to evaluate them and determine if they make sense for your company

A marketing plan facilitates measurement

A plan gives you a framework to measure your efforts. One of the great things about all the newer tactics we have at our disposal is they are easily measurable. We can see web site traffic, banner ad clicks, number of followers and email click-throughs. But, all that data on its own does not mean a whole lot. A plan gives you the ability to evaluate all the data and determine if your efforts are moving you towards your corporate goals.

There are many more reasons to develop a marketing plan. The value of a sound strategic marketing plan far outweighs any investment you make to create one and the benefits will last for years.

If you don’t have a strategic marketing plan and would like some further information on marketing strategies, get in touch! We offer a free consultation service and we are sure you will be amazed by our ideas, thoughts and solutions.

 

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Strategic Marketing Planning

Last week was another busy one for Amplify!

The Amplify team have been working on a huge strategic marketing plan for a large manufacturing company in the Middle East. We thought it would be useful to provide you with some information in this weeks blog on how to achieve an effective strategic marketing plan for your business or brand.

So what is a strategic marketing plan?

It’s a process that companies should go through to create and implement effective marketing systems. The plan focuses on marketing and promoting the business to the target audience.

To create an effective strategic marketing plan takes a lot of time, firstly gaining background information on the company / brand, clients and the competition. Companies need to look at identifying promotional opportunities and evaluating the marketing opportunities; research, analyse and identify the target audience; develop a key focus audience for the business to go after and how to achieve the plan; and measuring and evaluating the key results of the marketing efforts of the business.

Planning is one of the most important tasks for a business to succeed.  Whether you are just setting up, launching a new product, rebranding, or just looking to grow your market share – planning is key.

Creating a yearly strategic marketing plan for your company or brand is something you should definitely consider. In-depth planning involves understanding the market and your current business situation and using that knowledge to identify goals and objectives to make progress. We are able to work with you and your business to support you in achieving your marketing goals. Our services cover all aspects detailed in this blog and vary from business to business. We have the knowledge and expertise to work with small independent companies to large corporations.

 Why a Strategic Marketing Plan is key to your business:

So now you know what it is, we thought it would be useful to explain the benefits of having a Strategic Marketing Plan. All companies have fantastic marketing tools available to them. With the explosion of social media, high speed internet and mobile touch devices, the world around us is shrinking and communication to our key audience is evolving. Companies can now access Twitter and Facebook at a click, providing immediate communication channels direct to the customer. The same goes for a corporate blog, email blasts, banner ads and search engine optimisation: they are all quick and easy to do. But how successful are you at doing this? A lot of the ways we communicate with our clients these days tend to be very specialised and focus on the small picture. Twitter, for example, is a 140 character micro-exchange between you and your target audience. It’s a great tool, but one that’s very much about hear and now. A good plan will help your business keep sight of the big picture so you don’t get lost and you don’t miss out on bigger opportunities.

Contact us for more information, we look forward to hearing from you!

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