ARE YOU READY FOR THE DIGITAL TRANSFORMATION?

Digital transformation is the new marketing buzzword that is sweeping global markets. People are using it to describe anything from a responsive website to a social media strategy. However, it is much more than just promoting products and services to the end user. A digital transformation is also an organisational change which impacts employees everyday processes.

When implemented correctly. It can allow businesses to become more efficient due to their data-driven accuracy. Allowing them to reap the rewards and take advantage of new business opportunities.

What is a digital transformation?

A digital transformation is the use of digital capabilities that improve business efficiency, customer value manages risk and highlights new monetisation opportunities.

Why do businesses need a digital transformation?

In an increasingly digital world, adapting and growing digitally is critical to business success. Businesses that don’t embrace the digital transformation risk being left behind. As competitors take advantage of the benefits of operating in a digital world.

Employees want to work for digital leaders. They are continuously scoping out the best digital businesses and opportunities. Highlighting the need for organisations to continually up their digital game to retain and attract them.

From smart technology that enables employees to stay organised to scheduling customer service priorities. Going digital can improve the experience for everyone involved with a business.

Businesses can acquire the profitable rewards for going digital as improving efficiency and productivity within your organisation trickles down to a faster, more pleasant, and improved customer experience.

What does a digital transformation involve?

Cultural Revolution

Digitalisation is no longer just an add-on feature to existing channels, products and services. Implementing a digital transformation strategy must be deep-rooted within the culture of an organisation in order to fulfil the success that it promises. It has the ability to empower staff by improving their capabilities and deliver a more cohesive working environment.

Data Driven

A digital transformation will encourage businesses to become data-driven. Having a whole host of new information about customer purchasing habits, behaviours and attitudes are great, businesses just need to ensure that they employ and train talent who can interpret it and translate it into meaningful data.

Constant Evolution

The most important step to a successful digital strategy is being open to change. Businesses need to be ready and raring to transform their organisation as their customers request it. Analytics need to continuously monitored to measure success, weaknesses and opportunities and then adapted to any emerging patterns.

Contact us and see how we can help you with your digital transformation.

Compare the best ways to boost your Digital Marketing

Digital marketing relies on a successful strategy that includes a range of methods to suit your budget, business and target audience.

When it comes to choosing the right channels it can feel like a minefield. It’s important to have a basic understanding of the methods and how they can benefit your brand or business. This blog will give you an insight into popular digital marketing channels available including SEO, SEM and PPC.

Websites and Search engine optimization (SEO).

SEO should appear at the top of your strategy and should be the first thing to consider as part of your digital marketing plan. Many companies promise that they can ‘guarantee’ you results when it comes to 1st page on major search engines like Google, Bing, Yahoo. However this is very hard to achieve if key principles are not integrated into the design and site map at the build stage of your website.

By ensuring your website is fully optimised will help you to stay ahead of your competitors and drive traffic to your website. Increasing your search engine visability is something that can be done over time so that more people will visit your site. Some simple things to increase your SEO includes optimizing all of your images, using meta titles, integrating your social media channels and structure URL’s.

Search engine marketing (SEM)

This form of digital marketing involves promoting your website to increase in search engine results pages e.g. Google, through paid advertising.

Pay per click

PPC is another form of paid digital advertising. Essentially it’s a way of buying visits to your site using a clickable advert, rather than growing visits organically. Search engine advertising is one of the most popular forms of PPC. This method relies on the use of keywords, together with good website content that will engage consumers to click on your links and visit your site. You can set your own budgets and turn the advertising on and off whenever needed. Therefore a great option if you’re looking to test different channels and budgets.

“Marketers continue to spend heavily on online advertising. After SEM, online display advertising (banner ads and retargeting) capture the biggest share of online spending at 34%, representing roughly 10% of total marketing budgets”.

If you require support with your digital marketing campaigns or would like some more information on how Amplify can promote your brand via digital touch-points, contact us via info@amplify360.co.uk

Benefits to Digital Marketing

Experience digital marketing success by creating a strong strategy that will work well not only online but across a range of mobile devices.

For brands or businesses with a small budget, digital marketing is a great option for you. Here’s why:

Digital marketing provides LIVE results! 

No waiting around. With digital marketing you can start an immediate campaign and track it’s success whilst it’s still running. This means, if it isn’t working as you had hoped, you can amend it or stop completely and try a different tactic. At the touch of a button you can measure how well your posts are performing, see live analytics including an increase in subscribers or visitors to your website.

Get SOCIAL with your target audience

With social media you have the potential to reach a huge targeted audience. Rather than place an advert on a billboard and be unable to target a specific audience. Digital advertising not only enables you to target anyone looking to purchase your product or who is researching your brand. But it creates an opportunity for you to talk to them in meaningful ways. You can respond to any questions they may have, join conversations and take on any feedback.

MEASURE return of investment

Most traditional forms of marketing and advertising can be expensive and it’s always often difficult to measure their success. Television, print and radio are a one-way communication with the consumer so can be hard to gauge an accurate return of investment. With digital, for example social media, banner advertising or email marketing you can measure clicks, interactions and open up a two way communication with your target audience. For example CPC (cost per click) you can measure every time someone interacts with your digital campaign, enabling you to measure the effectiveness of your advertising easily.

 

For support with your digital marketing campaigns, contact Amplify for a free consultation. You’ll be amazed by our ideas and value for money! 

 

Measuring Your Digital Marketing Success

How can you measure digital marketing success?

Research shows that many business or brands are not monitoring any digital marketing campaigns. Nor are they using any tools to track any data or analytics from their website. We see many Businesses are still facing problems measuring accurate return of investment. Or failing to get tangible results from social media campaigns. This seems crazy when there are not only metrics and analytics tools easily available. The tools also provide results in real time. But more importantly accurately measure the success of your campaigns and ensure return of investment.

It’s important to choose the right tools to measure the metrics you require. For example likes on Facebook are nice to have but for some businesses useless, unless these figures can be translated into sales. We see many companies in the Middle East with 100,000 followers on Facebook – but are these followers actually interested in your brand and products? Do they engage with your page and as a result favourite your brand / business and buy your products / services?

Which tools measure digital marketing success?

If you do not wish to use specific dashboards such as Sprinklr or Hootsuite.  Social channels now have readily available tools to monitor your page performance and any advertising campaigns easily. Amplify provide monthly reporting across all digital platforms to highlight the performance of the channel. We will also identify what has been successful and what areas need to be improved or adapted. This is essential to plan forward and not only ensure return of investment but also achieve objectives. Amplify can also support in carrying out a digital audit across all of your digital marketing platforms, this will help you identify and review your current strategy.

Book a free marketing consultation!

If you would like some more information about achieving digital marketing success. Or you would like some more information on how to measure digital marketing success. Contact us today for a free marketing consultation.

 

Digital Marketing Development and Strategies

Any form of digital marketing is dependent on technology and as we know technology is fast changing and constantly evolving. This should mean your digital marketing strategy and campaigns should also evolve as new technology becomes available. As we have mentioned in previous articles it’s essential to have a digital marketing strategy in place. The strategy enables brands / businesses to identify their target audience and gain a strong knowledge and understanding of the customers behavior in the region. Through this you can identify the best tools to use to reach your consumer and also ensure you achieve maximize ROI.

This blog will provide a brief overview of existing digital marketing strategies available. Digital marketing enables you to target specific markets both business-to-business and business to consumer sectors.

Pull and Push Digital Marketing

Pull digital marketing is when consumers actively seek marketing content for example like you Facebook page, whilst push digital marketing is when brands / businesses send direct messages to the consumer without them actively sourcing the content, for example pop up advertising.

To create a successful digital marketing campaign you can also use online behavioral advertising. This involves collecting data from consumer’s online activity over a period of time. Once you have this information you would deliver advertisements tailored to the users interests or preferences. For example if the consumers is spending time researching a holiday marketers can then create future advertisements of hotels within the same location the consumer has been researching, tailoring to their interests or preferences.

An important consideration today when deciding on a digital marketing strategy is that the digital tools have changed the way you market your products or services to consumers moving away from more traditional forms of marketing.

Re-marketing

As mentioned above Re-marketing plays a huge role in digital marketing. This tool enables marketers to create and publish targeted ads in front of a specific audience, generally called ‘searchers’, the consumer has either searched for particular products or services or visited a website for some purpose.

Game advertising

Depending on your target audience game advertising may be worth considering within your strategy. These advertisements are created within mobile app games or video games. One of the most common examples of in-game advertising is advertising billboards appearing during the game. In-game ads also might appear as brand-name products like cars or clothing that exist as gaming status symbols.

For more information on how to create a successful digital marketing strategy, contact us today!

 

Social media: The most powerful and essential marketing tool

Social Media Marketing allows brands to market their products and services online 24 hours a day, 7 days a week.

With digital marketing budgets increasing and traditional or offline advertising budgets being cut. Word of mouth marketing has been identified as one of the most valuable forms of marketing. This can easily be achieved through a successful social media marketing campaign. One that consumers trust above all others which is likely to lead to an increase in sales.

 

According to Nielson:

“92% of consumers believe recommendations from friends and family over all forms of advertising”

 

One of the most important things to consider when using social media marketing is to connect and engage with your consumers. Many brands get caught up in ‘collecting’ social media fans and not actually engaging with them. Having a Facebook or Instagram community of 500 fans that love your brand and share their experiences is much more effective than 100,000 followers who have just signed up to win a competition or have liked your page through sponsored advertising.

 

“The main objective for a successful social media strategy is not only to build a presence across key Social Media channels, but also to Engage, Educate and Reward your followers”

 

Social media marketing has become one of the most powerful and essential marketing tools a brand or business can have. It allows you to reach consumers on a more personal and engaging level through platforms like Facebook, Twitter, Instagram, YouTube and more. With Facebook recently announcing that they had passed 400 million member. The average user spending 55 minutes per day on the site with an average of 130 friends. Facebook is the ideal environment to start growing your brand. However it’s important it is done to the best advantage. A study recently found that there was very little difference between the frequency of standard posts and the engagement of consumers. However by adding different forms of media such as links, photo’s and videos the engagement significantly increased. Therefore it is important to focus on quality of content rather than posting several times a day with little engagement.

Social media channels now enable businesses to select age range, gender, location and interests of consumers they would like to target their content to be seen by. This new digital era not only enables businesses to target potential consumers through channels like Facebook, but by using search history, consumers can be ‘followed’ on the internet so they see adverts from similar brands, services and products.

When creating a social media strategy it’s important to ensure your content reflects the channels you are using. Many brands make the mistake of using a ‘one fit’s all’ strategy. Posting exactly the same content across all channels. Whilst you may experience some success following this strategy, it will not enable you to reach your maximum potential. For example Twitter is used to discover that is happening in the world, here and now. Therefore this channel should be used as more of a news channel, posting live tweets from your events. With hundreds of millions of users worldwide and over 500 million Tweets being sent each day, there is a great opportunity for businesses or brands to reach a global audience of new and existing customers, providing they are sharing the right content.

Instagram is a great platform to tell your brands story. This can be done through creative photography or short engaging video clips. Instagram is also brilliant for word of mouth marketing. Consumers regularly share their own experience of your brand with their followers. For example an image of their favourite beauty product, or the latest gadget. Before you know it you have a genuine review of your product that has been shared and recommended without you having to do anything!

Whilst social media marketing is great for interaction and engagement with your consumers. It’s also important to recognise that it may not always be positive feedback. Therefore it’s essential all your accounts are constantly managed and any feedback is responded to immediately. Whether it be addressing issues of concern or giving recognition and thanks for positive feedback.

 

Contact us for more information on how we can Amplify your social media marketing campaigns and help you stand out from the crowd.

 

 

 

Breakthrough the revolutionary world of Digital Marketing!

Do you require digital marketing support? Unsure about where to start? Here’s a brief overview from the beginning!

So what is Digital Marketing?

Well, to keep it simple Digital marketing is the marketing of services and products using various technologies. The Internet being the most popular, but it can also include display advertising, mobile phones and any other digital platforms. Digital marketing can also be referred to as ‘web marketing,’ ‘online marketing’ or ‘internet marketing.’

We live in a world that is shrinking and where technology is evolving. People are consuming more and more content on laptops, smartphones and tablets everyday. Over the past 20 years there has been a significant development in digital marketing. With the increase of mobile phone penetration, the introduction of e-commerce websites and not forgetting the explosion of social media. Digital marketing also enables business to adapt to online trends and communicate with their target audience in the most effective way. Those that need Digital Marketing support and have still not recognised digital marketing in their marketing plans and strategy need to act fast!

 

“Ignoring Digital marketing is like opening a business and not telling anyone”

 

Consumers now have a voice and brands must move from traditional one-way communication of talking ‘at’ the consumer to a two-way dialogue which is free flowing, informative and adds value. Spreading a variety of content and awareness over numerous channels including blogs, social media and video will help build an online community. An online community enables consumers to have a voice, create their own content, share their opinion, thoughts and feelings about products and services.

With the internet predicted to be the largest medium for advertising this year, it’s essential that companies and brands get their strategy right first time.

Do you require Digital Marketing support? Amplify can support you with a full 360 marketing strategy incorporating both online and offline activities targeted to your specific audience and to meet your budget. We can provide you with the insights, the tools and the knowledge to ensure your marketing is a success that one which generates a good return of investment.

For more information contact us via info@amplify360.co.uk

 

3D Projection Mapping in Dubai

Projection mapping is an innovative extension of our digital projection systems that can be projected onto any surface. Projection mapping is taken even further and used to align certain graphics over more complex surfaces like cars or surfaces that are not completely flat. Using our own projection software and a specialised algorithm, we can take any image and shape it to fit onto any real-life object (or even a building).

It’s a chance to market your brand in exciting new ways, never before available to the general business market. But what are some of the effects you can use to help turn certain objects into more visually exciting marketing tools?

Projecting Brand-Related Imagery Onto Complex Objects

One of the most common uses for our projection mapping system is projecting an image over cars during auto shows. Imagine being able to project a flag or your company logo so it appears that it’s been painted onto the car. The imagery will look so real that you’ll fool many people into thinking you went to the trouble of painting the car for promotional purposes. Even up close, most people can’t tell that it’s strictly digital projection.

This kind of stunning imagery utilising your brand can stick in the mind and helps you be remembered once people exit your doors. Keep in mind that it doesn’t have to be just cars for projection mapping usage. It can be used on any complex surface, including tables, or even a product you created with a unique shape. We recently projected onto an ice bar, creating the illusion of an aquarium! You’ll be able to turn anything ordinary into a work of art that would otherwise be impossible to create by hand.

Using Projection Mapping Outdoors

Lest you think this is only good for indoor use, it can be used to stunning effect outdoors as well. Particularly when used on buildings, you can create a branding awareness like no other. You can take your logo and project it over your own company building to give an illusion that will attract plenty of curious passers-by. You can even use some imagination and make your building look like something else by projecting a real-sized digital image onto the structure’s front side.

It’s an exciting technology we’re pleased to bring to you here at Amplify, we encourage you to contact us to find out more about it and how we can help you find projection mapping ideas that make your brand stand out from the competition.

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