ARE YOU READY FOR THE DIGITAL TRANSFORMATION?

Digital transformation is the new marketing buzzword that is sweeping global markets. People are using it to describe anything from a responsive website to a social media strategy. However, it is much more than just promoting products and services to the end user. A digital transformation is also an organisational change which impacts employees everyday processes.

When implemented correctly. It can allow businesses to become more efficient due to their data-driven accuracy. Allowing them to reap the rewards and take advantage of new business opportunities.

What is a digital transformation?

A digital transformation is the use of digital capabilities that improve business efficiency, customer value manages risk and highlights new monetisation opportunities.

Why do businesses need a digital transformation?

In an increasingly digital world, adapting and growing digitally is critical to business success. Businesses that don’t embrace the digital transformation risk being left behind. As competitors take advantage of the benefits of operating in a digital world.

Employees want to work for digital leaders. They are continuously scoping out the best digital businesses and opportunities. Highlighting the need for organisations to continually up their digital game to retain and attract them.

From smart technology that enables employees to stay organised to scheduling customer service priorities. Going digital can improve the experience for everyone involved with a business.

Businesses can acquire the profitable rewards for going digital as improving efficiency and productivity within your organisation trickles down to a faster, more pleasant, and improved customer experience.

What does a digital transformation involve?

Cultural Revolution

Digitalisation is no longer just an add-on feature to existing channels, products and services. Implementing a digital transformation strategy must be deep-rooted within the culture of an organisation in order to fulfil the success that it promises. It has the ability to empower staff by improving their capabilities and deliver a more cohesive working environment.

Data Driven

A digital transformation will encourage businesses to become data-driven. Having a whole host of new information about customer purchasing habits, behaviours and attitudes are great, businesses just need to ensure that they employ and train talent who can interpret it and translate it into meaningful data.

Constant Evolution

The most important step to a successful digital strategy is being open to change. Businesses need to be ready and raring to transform their organisation as their customers request it. Analytics need to continuously monitored to measure success, weaknesses and opportunities and then adapted to any emerging patterns.

Contact us and see how we can help you with your digital transformation.

Breakthrough the revolutionary world of Digital Marketing!

Do you require digital marketing support? Unsure about where to start? Here’s a brief overview from the beginning!

So what is Digital Marketing?

Well, to keep it simple Digital marketing is the marketing of services and products using various technologies. The Internet being the most popular, but it can also include display advertising, mobile phones and any other digital platforms. Digital marketing can also be referred to as ‘web marketing,’ ‘online marketing’ or ‘internet marketing.’

We live in a world that is shrinking and where technology is evolving. People are consuming more and more content on laptops, smartphones and tablets everyday. Over the past 20 years there has been a significant development in digital marketing. With the increase of mobile phone penetration, the introduction of e-commerce websites and not forgetting the explosion of social media. Digital marketing also enables business to adapt to online trends and communicate with their target audience in the most effective way. Those that need Digital Marketing support and have still not recognised digital marketing in their marketing plans and strategy need to act fast!

 

“Ignoring Digital marketing is like opening a business and not telling anyone”

 

Consumers now have a voice and brands must move from traditional one-way communication of talking ‘at’ the consumer to a two-way dialogue which is free flowing, informative and adds value. Spreading a variety of content and awareness over numerous channels including blogs, social media and video will help build an online community. An online community enables consumers to have a voice, create their own content, share their opinion, thoughts and feelings about products and services.

With the internet predicted to be the largest medium for advertising this year, it’s essential that companies and brands get their strategy right first time.

Do you require Digital Marketing support? Amplify can support you with a full 360 marketing strategy incorporating both online and offline activities targeted to your specific audience and to meet your budget. We can provide you with the insights, the tools and the knowledge to ensure your marketing is a success that one which generates a good return of investment.

For more information contact us via info@amplify360.co.uk

 

Looking for eCommerce Website Development ?

Amplify now provides eCommerce Website Development !

The UAE online market is very much in it’s infancy compared to other parts of the world. Internet penetration is extremely high in this region and 33% of Gulf consumers use the Internet to research products and purchase goods.

Trust is key to the success in Europe and America. The consumer is comfortable paying for goods online with PayPal & Credit cards. However the Middle East still prefers the COD (cash on delivery) route.

The ability to be able to find what you are looking for quickly and efficiently is key to a high conversion rate and a low bounce rate (People clicking off after landing onto the site). Online retail offers higher margins than standard retail, it also offers better value for money.

A good website will allow you to educate your consumer quicker on the USP of the product. You can reward and incentivise future purchases as well as producing analytics and ROI. The site will collect data and most importantly build you a database of active purchases.

It will also give you the ability to stay ahead of the curve through data and search trends this will benefit also your in store retail and offline marketing communications.

 

“The estimated number of E-commerce users in Middle East is 90 million”

 

How to build a community or loyal customers

To enable the website to achieve the required KPI’s of a strong database of subscribers having a good inbound marketing and sales software would be critical.

 

“Companies that use inbound marketing tools generate 54% more leads!!”

 

We always recommend using Hubspot as the software to achieve this. Why? It is the market leader with over 15’000 companies already using the service in 90 different countries. It offers everything required to grow your online business with a range of powerful tools that are easy to use.

These tools will help Incentivise people searching for specific products to purchase, providing them with quality content. Sites should always have clear call to actions.

It’s also important to remember that consumers are now tech & brand savvy and building brand ambassadors is important. Consumers are far more likely to purchase a product based on recommendation of a friend than off a celebrity on a billboard endorsement. Social media is a key driver in this process and you only have to look at Trip Advisor to see the effects of positive or negative feedback on business or brand.

Having the ability to show hot products that consumer’s like/rate or trust highly builds trust and helps in the purchasing decision. The ability for consumers to find what they are looking for quickly and easily will be key to your sites success additional filters will be an important element too.

 

Be more than just a website!

 

Inspire and educate the consumer, show the benefits of your products and use your customers as brand ambassadors.

For more information on e-commerce website development in Dubai contact us at info@amplify360.co.uk

Amplify-Logo

3D Projection Mapping in Dubai

Projection mapping is an innovative extension of our digital projection systems that can be projected onto any surface. Projection mapping is taken even further and used to align certain graphics over more complex surfaces like cars or surfaces that are not completely flat. Using our own projection software and a specialised algorithm, we can take any image and shape it to fit onto any real-life object (or even a building).

It’s a chance to market your brand in exciting new ways, never before available to the general business market. But what are some of the effects you can use to help turn certain objects into more visually exciting marketing tools?

Projecting Brand-Related Imagery Onto Complex Objects

One of the most common uses for our projection mapping system is projecting an image over cars during auto shows. Imagine being able to project a flag or your company logo so it appears that it’s been painted onto the car. The imagery will look so real that you’ll fool many people into thinking you went to the trouble of painting the car for promotional purposes. Even up close, most people can’t tell that it’s strictly digital projection.

This kind of stunning imagery utilising your brand can stick in the mind and helps you be remembered once people exit your doors. Keep in mind that it doesn’t have to be just cars for projection mapping usage. It can be used on any complex surface, including tables, or even a product you created with a unique shape. We recently projected onto an ice bar, creating the illusion of an aquarium! You’ll be able to turn anything ordinary into a work of art that would otherwise be impossible to create by hand.

Using Projection Mapping Outdoors

Lest you think this is only good for indoor use, it can be used to stunning effect outdoors as well. Particularly when used on buildings, you can create a branding awareness like no other. You can take your logo and project it over your own company building to give an illusion that will attract plenty of curious passers-by. You can even use some imagination and make your building look like something else by projecting a real-sized digital image onto the structure’s front side.

It’s an exciting technology we’re pleased to bring to you here at Amplify, we encourage you to contact us to find out more about it and how we can help you find projection mapping ideas that make your brand stand out from the competition.

Amplify-Logo