AMPLIFY MARKETING AGENCY  DATA PROTECTION & PRIVACY POLICY

We have created this Privacy Policy to explain to you what personal information we collect about you and the purposes for which we may use such personal information. “Personal information” is information that can identify you as an individual. By submitting personal information to us you consent to our collection and use of the information as set out in this Privacy Policy.

  1. Introduction

1.1     We are committed to safeguarding the privacy of our website visitors and service users.

1.2     This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.

1.3     We use cookies on our website. Insofar as those cookies are not strictly necessary for the provision of our website and services, we will ask you to consent to our use of cookies when you first visit our website.

1.4     Our website incorporates privacy controls which affect how we will process your personal data. By using the privacy controls, you can specify whether you would like to receive direct marketing communications and limit the publication of your information. You can access the privacy controls via www.amplifyuk.com

  1. Credit

2.1   This document was created using a template from SEQ Legal (https://seqlegal.com).

  1. Our Details

3.1       Amplify Marketing Agency LTD is registered in England and Wales, Company Number 10421226

3.2       Our registered office is at 20-22 Wenlock Road, London N1 7GU

3.3          You can contact us:

(a) by post, Amplify Marketing Agency, 20-22 Wenlock Road, London N1 7GU

(b) via our website contact form www.amplifyuk.com

(c) by telephone, 02 036 081 800

(d) by email hello@amplifydubai.com

  1. Data Protection Officer

4.1      Amplify Marketing Agency has appointed Caroline Oakes as Data Protection Officer. Caroline Oakes can be contacted by telephoning 02 036081800, by writing to Amplify Marketing Agency, 20-22 Wenlock Road, London N1 7GU or by emailing caroline@amplifyuk.com.

  1. Information held and for what purpose

We collect information from you if you choose to contact us with an enquiry. The information we collect includes your contact details (such as name, company and email address) together with information that you provide to us including which topics are of interest to you and such other information as we require to respond to your enquiry. We assume that any information you supply to us is accurate and up to date, that you will inform us if any such information removed or updated.  If you submit a third party’s details to us so that they receive communications from us you must have that third party’s permission to do so.

Information is also held about Amplify’s clients, suppliers and employees for the purpose of carrying out our services and business requirements. Information includes client name, address, telephone, email address and company registration number.

  1. How we use your personal data

6.1     In this Section we have set out:

(a)     the general categories of personal data that we may process;

(b)     the purposes for which we may process personal data

(c)      the legal bases of the processing.

6.2     We may process data about your use of our website and services (“usage data“). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is consent OR our legitimate interests, namely monitoring and improving our website and services.

6.3     We may process your account data (“account data“). The account data may include your name and email address. The source of the account data is you or your employer. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is consent OR our legitimate interests, namely the proper administration of our website and business.

6.4     We may process your information included in your personal profile on our website (“profile data“). The profile data may include your name, address, telephone number, email address, profile pictures, gender, date of birth, relationship status, interests and hobbies, educational details and employment details. The profile data may be processed for the purposes of enabling and monitoring your use of our website and services. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

6.5     We may process your personal data that are provided in the course of the use of our services (“service data“). The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

6.6     We may process information that you post for publication on our website or through our services (“publication data“). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business.

6.7     We may process information contained in any enquiry you submit to us regarding goods and/or services (“enquiry data“). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent.

6.8     We may process information relating to our customer relationships, including customer contact information (“customer relationship data“). The customer relationship data may include your name, your employer, your job title or role, your contact details, and information contained in communications between us and you or your employer. The source of the customer relationship data is you or your employer. The customer relationship data may be processed for the purposes of managing our relationships with customers, communicating with customers, keeping records of those communications and promoting our products and services to customers]. The legal basis for this processing is our legitimate interests, namely [the proper management of our customer relationships.

6.9     We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data“). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

6.10   We may process information contained in or relating to any communication that you send to us (“correspondence data“). The correspondence data may include the communication content and metadata associated with the communication. Our website will generate the metadata associated with communications made using the website contact forms.

The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.

6.11   We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

6.12   We may process any of your personal data identified in this policy] where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely [the proper protection of our business against risks.

6.13   In addition to the specific purposes for which we may process your personal data set out in this Section 3, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

6.14   Please do not supply any other person’s personal data to us, unless we prompt you to do so.

  1. Providing your personal data to others

7.1     We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

7.2     We may disclose your personal data to our suppliers or subcontractors insofar as reasonably necessary.

7.3     In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

  1. International transfers of your personal data

8.1     We may provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA).

8.2     We have offices in UK and UAE. The European Commission has made an “adequacy decision” with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission, a copy of which can be obtained from https://ec.europa.eu/info/law/law-topic/data-protection/data-protection-eu_en

8.3     The hosting facilities for our website are situated in UAE and UK. The European Commission has made an “adequacy decision” with respect to the data protection laws of each of these countries. Transfers to each of these countries will be protected by appropriate safeguards, namely the use of standard data protection clauses adopted or approved by the European Commission, a copy of which you can obtain from https://ec.europa.eu/info/law/law-topic/data-protection/data-protection-eu_en

8.4     You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.

  1. Retaining and deleting personal data

9.1     This Section sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

9.2     Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

9.3     Electronic data is retained for 7 years or in accordance with legal requirements.

9.4     Retained data is reviewed on an annual basis.

  1. Amendments

10.1   We may update this policy from time to time by publishing a new version on our website.

10.2   You should check this page occasionally to ensure you are happy with any changes to this policy.

10.3   We may notify you of changes to this policy by email.

  1. Your rights

11.1   In this Section 8, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

11.2   Your principal rights under data protection law are:

(a)     the right to access;

(b)     the right to rectification;

(c)      the right to erasure;

(d)     the right to restrict processing;

(e)     the right to object to processing;

(f)      the right to data portability;

(g)     the right to complain to a supervisory authority; and

(h)     the right to withdraw consent.

11.3   You have the right to confirmation as to whether or not we process your personal data and, where we do, access to the personal data, together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.

11.4   You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

11.5   In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary: for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

11.6   In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

11.7   You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal information unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

11.8   You have the right to object to our processing of your personal data for direct marketing purposes (including profiling for direct marketing purposes). If you make such an objection, we will cease to process your personal data for this purpose.

11.9   You have the right to object to our processing of your personal data for scientific or historical research purposes or statistical purposes on grounds relating to your particular situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

11.10 To the extent that the legal basis for our processing of your personal data is:

(a)     consent; or

(b)     that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,

and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

11.11 If you consider that our processing of your personal information infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection. You may do so in the EU member state of your habitual residence, your place of work or the place of the alleged infringement.

11.12 To the extent that the legal basis for our processing of your personal information is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

11.13 You may exercise any of your rights in relation to your personal data by written notice to us, in addition to the other methods specified in this Section 8.

  1. Use of Cookies and Email Tracking

Cookies are small pieces of information sent by a web server (such as that used to run the Site) to an individual’s computer which are then stored on that computer’s hard drive. Cookies are used by us to identify when a visit from a user of your computer is made to the Site and to keep track of your browsing patterns. We also use a “temporary cookie” each time you log on. This enables us to show you personalised views of information on the Site and also means that you don’t have to re-enter your password (if required) every time you move between different parts of the Site. This temporary cookie is erased completely as soon as you close down your browser. If you receive marketing emails from us, we are also able to track when you have opened the emails and which links contained in the emails you chose to use.

Our cookies are restricted for use only on the Site and may be used to assist us in the purposes set out in this Privacy Policy. They are not used to transfer any personal information to any third party which is not directly connected with the operation of the Site. Most browsers allow you to prevent cookies being stored on your computer. If you want to know how to do this please look at the help menu on your browser. Please note that doing so may restrict your ability to use the Site.

To see our full cookie policy click here.

  1. What about third party websites that you can access via the Site?

The Site contains links to other websites which are outside our control and are not covered by this Privacy Policy. If you access other websites using the links provided, the operators of those websites may collect personal information from you which will be used in accordance with their respective Privacy Policies which you should read. We are not liable for the practices of such third party website operators in respect of your personal information.

  1. Security of your data

In accordance with the requirements of the Data Protection Act 1998 we keep secure records which contain personal information about you. The Internet is global and no data transmitted via the Internet can be guaranteed to be 100% secure during transmission. We cannot warrant the security of any information you transmit to us before we receive it. It is also possible that the information you provide to us will be temporarily transferred via a route outside the European Economic Area as it passes between you and us.

Please note that in accordance with our security procedures we may also request proof of your identity before disclosing certain information to you.

  1. What if you subscribe to any of our services?

This Privacy Policy covers the personal information you submit to us in relation to your use of this Site. If you subscribe to any of the services described on the Site we will ask you to agree to be bound by the terms of a separate agreement setting out, amongst other things, what your and our obligations are with regard to the personal information which will be processed as a result of your subscribing such services.

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