As a leading branding design agency in Dubai, we would like to share with you the benefits of having a strong brand, as well as an insight into brand identity and promoting brand awareness.
A brand is a name, logo or design that distinguishes one product from another. Effective branding can result in higher sales, not only for one product but also promotes awareness of other products within the brand. If the consumer builds trust with the brand, they are more likely to try other products or services offered by the same company and also recommend the products to others.
A brand is built from many elements including:
Name – this identifies the company, product or services
Logo – which is a visual trademark that identifies the brand
Tagline or catchphrase – will promote brand recognition
Colours, graphics and shapes – create distinctive trademarks for the brand
What are the benefits of having a strong brand?
A brand will build recognition of your product, company or services and influence the consumers buying decisions. Branding creates trust and an emotional attachment with the consumer, influencing their buying decisions based upon an emotional connection. Having a strong brand can command a premium price and builds customer trust as they grow to believe in your product or company without even knowing any specifics.
A solid branding strategy communicates a strong and consistent message to your targeted audience and signals that you want to build customer loyalty not just sell a product. Whilst it may not create an immediate sale it will build a lasting impression on consumers
A brand is more than just a logo design, colour or slogan, it’s about the full consumer experience of your company, service or product. By having a brand strategy in place will define what your company or product stands for, a promise that you make and the personality you perceive to customers. Whilst the creative parts of your brand e.g. logo, slogan and colour convey your brand, you still need to build everyday interactions with your target audience. This can be created through messages via your website, social media, proposals, campaigns and activations, customer interaction and engagement or by researching competition and comparing your customers opinion.
If you would like further information on how we can support you with your branding, whether you are a new start-up company or an established business looking for a brand refresh – get in touch. We offer bespoke packages to suit your requirements that are competitively priced and excellent value for money.